The trademark ΜO was filed by Modash OÜ, a corporation established under the laws of the Republic of Estonia (the "Applicant"). The application was published for oppositions on December 6, 2023, and received one opposition filed on January 31, 2024 by MULTIOPTICAS SOCIEDAD COOPERATIVA on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by PONS IP, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 31, 2024
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Influencer marketing
Analysis of influencers for advertising, marketing and promotional purposes
Promotion of goods and services through influencers
Advertising analysis
Advertising and marketing
Advertising and marketing consultancy
Advertising and marketing services provided by means of social media
Analysis relating to marketing
Automated data processing
Business advice relating to marketing
Business analysis
Business assistance, management and administrative services
Business data analysis services
Collection, systematization, compilation and analysis of business data, statistics and information
Collection of personnel information
Compilation of business statistics and commercial information
Compilation of market statistics
Compilation of statistical models for the provision of market dynamics information
Consultancy relating to advertising and promotion services
Consultancy services in the field of affiliate marketing
Consultancy services regarding business strategies
Data processing
Evaluating the impact of advertising on audiences
Market analysis
Market campaigns
Market research data retrieval services
Market segmentation consultation
Marketing advisory services
Marketing information
Marketing services
Mediation of advertising
Online data processing services
Preparation and compilation of business and commercial reports and information
Preparation and development of advertising and promotional campaigns
Preparation of marketing plans
Processing of business survey results
Promoting the goods and services of others over the internet
Promotional services
Promotional advertising services
Promotional marketing
Providing advice in the field of business management and marketing
Providing business information in the field of social media