The trademark McHugs was filed by Guangzhou McHugs Limited, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on August 16, 2023, and received one opposition filed on November 16, 2023 by McDonald's International Property Company, Ltd. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BARDEHLE PAGENBERG PARTNERSCHAFT MBB PATENTANWÄLTE, RECHTSANWÄLTE and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 16, 2023
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
A transfer of the trademark registration was recorded on September 11, 2023. A transfer of the trademark registration was recorded on September 17, 2023.