The trademark STRIPE REPUTATION was filed by Stripe Services, LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on August 22, 2023, and received one opposition filed on November 22, 2023 by Stripe, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by D YOUNG & CO LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 22, 2023
The application was filed in English, and English was also language of all opposition proceedings (German was selected as the second language).
Goods And Services
The mark was filed in class 35 with following description of goods:
Brand evaluation services
Brand positioning services
Brand concept and brand development services
Advertising services to create brand identity for others
Brand development and evaluation services
Brand imagery consulting services
Marketing and consumer consulting services in the field of promoting and sales volume tracking for others through all public communication means
On-line customer-based social media brand marketing services
Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions
Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals
Business consulting services in the field of crisis management
Business consulting services in the field of media relations
Business strategies consulting services in the field of communications
Development of marketing strategies, concepts and tactics in relation to audience development, brand awareness, customer relations, online community building and digital word of mouth communications
Marketing research services
Analysis of market research data and statistics
Analyzing and compiling business data
Consumer marketing research and consulting related thereto
Strategic business planning and advisory services in relation to retail and e-commerce strategies, multimedia strategies, communications planning, proprietary data intelligence, provided to emerging and independent consumer product brands and companies
Strategic business planning and advisory services, namely, strategic social marketing strategies, market assessment, consumer research, and brand testing provided to emerging and independent consumer product brands and companies
Business data competitive analysis
Compiling and analyzing statistics for determining audience ratings of brand recognition, reputation and brand advertising
Development, creation, production, and post-production of advertising content
Creating advertising material
Business project management services
Advertising, promotion and marketing services in the nature of e-mail blast campaigns for others
Business information reporting services for brand management
Marketing and branding services in relation to customized communication programs to obtain consumer insights and develop branding strategies
Marketing consulting, namely, development, tracking and measurement of marketing campaigns for others
Direct marketing
Market research and marketing data analytics to evaluate consumer reaction, assess the marketplace and develop marketing strategies
Marketing and advertising services in relation to creation of behavioral models, segmentation analyses, relationship marketing campaigns, and marketing tools to increase knowledge of customer and consumer needs
Marketing and advertising services, namely, relationship marketing campaigns to increase knowledge of customer and consumer needs.
The mark was filed in class 41 with Special effects animation services for film and video and animation production services..
The mark was filed in class 42 with following description of goods:
Designing and creating web sites for others
Graphic design services
Computer software development in the field of mobile applications
Research and development of technology in the field of marketing and branding
Providing technology consulting in the field of social media
Design of information graphics and data visualization materials.