The trademark application was filed by Bricks And Homes GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). Application refused.
The application was filed in German (English was selected as the second language).
The Refusal with reference B 018824032 was Rejected according to Article 7(1)(b) EUTMR with decision issued on July 18, 2023 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Business assistance, management and administrative services
Advertising, marketing and promotional services
Advertising, marketing and promotional consultancy, advisory and assistance services
Loyalty, incentive and bonus program services
Public relations services
Distribution of advertising, marketing and promotional material
Advertising services relating to real property
Real estate marketing
Real estate marketing analysis
Business project management services for construction projects
Business project management
Consultancy regarding public relations communication strategies
Dissemination of advertising via online communications networks
Consultancy regarding advertising communication strategies
Advertising and marketing services provided by means of social media
Advertising via electronic media and specifically the internet
Presentation of companies on the Internet and other media
Preparation and realization of media and advertising plans and concepts
Development of promotional campaigns
Development of advertising concepts
Marketing plan development
Development of marketing strategies and concepts
Brand creation services (advertising and promotion)
Development and implementation of marketing strategies for others.
The mark was filed in class 36 with following description of goods:
Real estate investment
Real estate services related to management of property investments
Management services for real estate investment
Venture capital and project capital investment services
Management of commercial properties
Management of land
Property portfolio management
Building management
Real estate administration
Time share management services
Assessment and management of real estate
Real estate brokerage.
The mark was filed in class 42 with following description of goods:
Design services relating to real estate
Design services
Testing, authentication and quality control
Architectural and urban planning services
Preparation of project analysis studies
Engineering project management services
Preparation of reports relating to technical project studies for construction projects