The trademark MOMOYO was filed by Lemon Inc., a corporation established under the laws of the Cayman Islands (the "Applicant"). The application was published for oppositions on August 28, 2022, and received one opposition filed on October 26, 2022 by Studentlitteratur Aktiebolag on Likelihood of confusion. the opponent was represented by AWA SWEDEN AB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 26, 2022
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
The Opposition with reference B 003181688 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on June 6, 2024 by the EUIPO. The Appeal with reference B R1572/2024-5 was Trade mark application partially refused according to Article 8(1)(b) EUTMR with decision issued on January 15, 2025 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Interactive entertainment software, namely, computer and video game software
Downloadable computer software, namely, computer and video game software
Electronic downloadable publications in the nature of manuals and user guides in the field of computer software
Data recorded electronically from the internet, namely, downloadable audio files and downloadable video recordings featuring computer and video game play
Applications downloadable from a website, namely, downloadable computer and video game software
Electronic game programs
Software for downloading, transmitting, receiving, providing, publishing, extracting, encoding, decoding, reading, storing and organizing audiovisual, video-graphic and written data, namely, software for managing computer and video games for use in social networking
Computer software for gathering, processing, monitoring, analyzing, managing and reporting information concerning usage and performance of software, computer software applications, computer and video games, websites, virtual worlds and audio visual content for use in the field of computer software design and computer game programming
Computer software for gathering, processing, analyzing, managing and reporting information concerning online, internet and web site activity, namely, database management software, antivirus software
Electronic notice boards
Computer game software for use on mobile telephones
Pre-paid gift and debit cards that are magnetically encoded
Computer software to enable uploading, downloading, accessing, posting, displaying, editing and blogging of electronic media and information via computer and communication networks
Software for sending and receiving electronic messages, graphics, images, audio and audio visual content via global communication networks
Computer software for the collection, editing, organizing, modifying, transmission, storage and sharing of data and information
Computer software for editing, modifying, compiling, storing and sharing video
Virtual reality headsets.
The mark was filed in class 41 with following description of goods:
Entertainment and education services, namely, providing online electronic, computer and video games provided by means of the internet
Online video and computer game services provided via a global computer network
Organizing of games in the nature of computer and video game competitions
Providing non-downloadable games and educational entertainment services, namely, providing online computer games, providing temporary use of non-downloadable video games
Education and entertainment services provided by computer networks, television, mobile telephone, cable and other electronic means, namely, providing online computer games
Preparation of special effects, editing and production of cinematographic, televisual, digital and motion picture films, radio and television programs
Multimedia publishing of computer and video games and computer and video games software
Multimedia publishing of entertainment and educational software
Arranging, organizing and conducting conferences and seminars about computer software and video games for educational purposes
Entertainment services in the form of a continuing program about computer and video games accessible via television, radio, cable, satellite and internet
Production and presentation of television programs, radio shows, films, and videos about computer and video games
Online computer and video games
Educational services relating to entertainment, namely, providing entertainment information about online non-downloadable computer and video games
Providing information about entertainment and education provided on-line from a computer database, accessible via the internet, communications satellite and microwave transmission
Magazine and newspaper publishing
Organization, production and presentation of events for educational, cultural and entertainment purposes, namely, organizing and conducting computer game competitions and educational conventions
Organization, production and presentation of competitions, contests, games, game shows, quizzes, fun days, exhibitions, shows, roadshows, staged events, live performances and participation events, namely, organizing events in the field of computer games for education purposes
Internet based games, namely, providing online computer games and providing online video games
Information and advisory services relating to any of the aforesaid services
Advisory and consultancy services in connection with the foregoing.
The mark was filed in class 42 with following description of goods:
Provision of non-downloadable computer and video game software through a website
Providing temporary use of non-downloadable software for editing, modifying, compiling, storing and sharing video
Providing online non-downloadable software for playing games
Computer services, namely, creating an on-line community for users to share computer games and information related to computer games
Programming of video games
Programming of video game software
Design of video game software
Programming of computer games
Design and development of video game software
Programming of computer game software
Development of computer hardware for computer games
Design and development of computer game software
Development of computer programs and computer game software
Software as a service (SaaS)
Platform as a service (PaaS)
Cloud computing
Computer animation design
Computer drawing
Computer programming
Processing of computer data
Providing research and development
Design of product appearance
Graphic arts designing
Software development in the framework of software publishing.