The trademark application CRATER was filed by Media24 (Pty) Ltd., a corporation established under the laws of the Republic of South Africa (the "Applicant"). The application was published for oppositions on April 21, 2022, and it was registered by office on July 29, 2022 without any oppositions.
The application was filed in English (French was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Apparatus and instruments for recording, transmitting, reproducing or processing sound, images or data
Recorded and downloadable media
Computer software
Computer software applications
Blank digital or analogue recording and storage media
Computers and computer peripheral devices
Content marketing analytics software and mobile applications
Content management and control software and mobile applications
Web content management software and mobile applications
Downloadable computer programs using artificial intelligence in the field of marketing
Search engine software and mobile applications
Business intelligence software
Computer software and mobile applications used for measuring, analysing and reporting on website content, traffic and usage based on collected web data
Computer software and mobile applications used for measuring, analysing and reporting on mobile application content, traffic and usage based on collected web data
Computer software and mobile applications for use in organizing, coordinating, streamlining, distributing, posting, and timing the publication of text, audio, visual and multimedia data and content on websites via computers, mobile phones, tablets, wired and wireless communication devices, and optical and electronic communications networks.
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional services
Business management, organization and administration
Office functions
Advertising, marketing and promotional consultancy, advisory and assistance services
Content marketing strategies
Content marketing analytics services
Website traffic optimization services
Search engine optimization services
Marketing and advertising services in the field of web site traffic optimisation
Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site
Business intelligence services
Business intelligence reporting services
Online business research services that allow users to analyse marketing trends
Planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties
Reviewing, planning and creating marketing and advertising campaigns and material by means of online web and content marketing analytics data and analysing website and mobile application traffic reports
Providing advertising, marketing and market share statistics and analysis reports
Marketing management, forecasting, information, analysis, research, consultancy and advisory services
Marketing strategy planning
Provision of marketing reports
Compilation, production and dissemination of advertising and promotional material
Marketing services, namely, conducting consumer tracking behaviour research and consumer trend analysis
Marketing consulting, namely, design and development of marketing campaigns for others, tracking and reporting online marketing activities of others
Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions
Online monitoring services using computer software to automatically monitor internet websites and for customer-specified topics and to capture relevant content on those topics and providing documentation and analysis of that online content to others for business purposes.
The mark was filed in class 42 with following description of goods:
Scientific and technological services and research and design relating thereto
Industrial analysis, industrial research and industrial design services
Quality control and authentication services
Design and development of computer hardware and software
Enterprise content management
Software as a service (SaaS)
Providing temporary use of non-downloadable software and non-downloadable software tools
Designing, operating and providing search engines
Providing temporary use of non-downloadable software to enable content providers to track multimedia content
Providing temporary use of non-downloadable content marketing analytics software
Computer services, namely, monitoring, testing, analysing, and reporting on the Internet traffic control and content control of the web sites of others
Measuring, analysing and reporting on website content, traffic and usage based on collected web data by means of web analytics, for the purpose of optimizing, improving, designing, creating and developing websites or advertising and marketing campaigns
Measuring, analysing and reporting on mobile application content, traffic and usage based on collected web data by means of web analytics, for the purpose of optimizing, improving, designing, creating and developing mobile applications or advertising and marketing campaigns
Providing temporary use of non-downloadable computer software for use in organizing, coordinating, streamlining, distributing, posting, and timing the publication of text, audio, visual and multimedia data and content on websites via computers, mobile phones, tablets, wired and wireless communication devices, and optical and electronic communications networks
Software as a service (SaaS) services featuring software for use by others for tracking web sites and mobile sites, and providing the user with related metrics, analytics, feedback, recommendations, strategy, insight, and predictions
Providing information in the field of users' generated keywords, search requests and domains via an online searchable database.