The trademark 7 11 SEVEN ELEVEN was filed by J&B LIMITED, a corporation established under the laws of the British Virgin Islands (the "Applicant"). The application was published for oppositions on March 21, 2022, and received one opposition filed on June 21, 2022 by 7-Eleven International, LLC on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 21, 2022
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
The Opposition with reference B 003173298 was refused according to Article 8(1)(b) EUTMR with decision issued on February 12, 2025 by the EUIPO.