The trademark BLD was filed by Revolutmedia AB, a corporation established under the laws of the Kingdom of Sweden (the "Applicant"). The application was published for oppositions on March 21, 2022, and received one opposition filed on June 16, 2022 by Axel Springer SE on Likelihood of confusion. the opponent was represented by JONAS RECHTSANWALTSGESELLSCHAFT MBH and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 16, 2022
The application was filed in Swedish, and Swedish was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on April 25, 2022.
Goods And Services
The mark was filed in class 9 with following description of goods:
Application software relating to marketing and advertising services
Mobile apps relating to marketing and advertising services
Computer programs and software for image processing used for mobile phones
Computer software platforms relating to marketing services
Application software for cloud computing services
Application software for social networking services via internet.
The mark was filed in class 35 with following description of goods:
Marketing and advertising activities
Marketing services
Advertising services
Advertising via electronic media
Advertising and promotion services for e-commerce
Providing business information in the field of social media
Providing marketing consulting in the field of social media
Advertising and marketing services provided by means of social media.
The mark was filed in class 41 with Organization and arranging of competitions on social media via application platforms and organization and arranging of competitions regarding marketing activities..
The mark was filed in class 42 with following description of goods:
Design, development and implementation of software relating to marketing and advertising services
Installation, repair and maintenance of computer software relating to marketing and advertising services
Computer software consultancy relating to marketing and advertising services
Software as a service [SaaS] relating to marketing and advertising services
Software design for others relating to marketing and advertising services
Providing online, non-downloadable software relating to marketing and advertising services.