The trademark Savvy Games Lab was filed by Saudi Electronic Gaming Holding Company, a corporation established under the laws of the Kingdom of Saudi Arabia (the "Applicant"). The application was published for oppositions on February 27, 2022, and received one opposition filed on May 29, 2022 by Gaming Laboratories International, LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Mewburn Ellis LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 29, 2022
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer games software
Computer games
Video games
Computer software for video games or for games machines
Computer programs for video and computer games
Video discs, discs, tapes, cassettes, compact discs
CD-ROMs, data bearing record carriers for computers
Sound recording, video recordings
Software for playing video, computer and on-line games
Software for enabling video, computer and on-line games to be run on multiple platforms
Downloadable software for developing, designing, modifying and customising video, computer and on-line games
Electronic publications (downloadable) provided on-line from databases or the Internet
Video games enhancers
Audio visual games on computer hardware platforms
Parts and fittings for all the aforesaid goods.
The mark was filed in class 16 with following description of goods:
Printed matter, printed matter relating to computer games and entertainment
Stationery
Pencils
Ball-point pens
Notebooks, stickers, decals.
The mark was filed in class 28 with following description of goods:
Games and playthings
Handheld computer games equipment
Home video game machines and hand-held video game machines
Computer games equipment adapted for use with TV receivers
Parts and fittings for all the aforesaid goods.
The mark was filed in class 35 with Computerised on-line search and ordering services for merchandise related to computer game software and computerised on-line search services for merchandise related to computer games software..
The mark was filed in class 41 with following description of goods:
Entertainment provided via the Internet
On-line gaming services
Providing on-line computer games, multi-player matching services, and on-line entertainment in the nature of tournaments, fantasy sports leagues, gameshows
Providing on-line information in the field of computer gaming entertainment
Providing games by cellular telephone communication
Providing games by or for use on cellular telephone