The trademark 7SevenBooks was filed by Psmtec GmbH, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on October 19, 2021, and received one opposition filed on January 12, 2022 by SEVEN S.P.A. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BUZZI, NOTARO & ANTONIELLI D'OULX and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 12, 2022
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).