The trademark NOWO BY ASERTA was filed by GRUPO FINANCIERO ASERTA, S.A. DE C.V, a corporation established under the laws of the United Mexican States (the "Applicant"). The application was published for oppositions on October 12, 2021, and received one opposition filed on January 9, 2022 by BB2 Digital and Technology Services Ltd on Likelihood of confusion. the opponent was represented by SIMMONS & SIMMONS LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued January 9, 2022
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003161888 was refused according to Article 8(1)(b) EUTMR with decision issued on September 4, 2024 by the EUIPO.