The trademark hello prima was filed by PRIMA ASSICURAZIONI S.P.A., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on July 14, 2021, and received one opposition filed on October 14, 2021 by PRIMA on (a) Art. 8(4), (b) Likelihood of confusion. the opponent was represented by SCAN AVOCATS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 14, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on February 14, 2022.
The Opposition with reference B 003156676 was refused according to Article 8(1)(b) EUTMR with decision issued on July 27, 2023 by the EUIPO.