The trademark was filed by PAOLONI FAMILY HOLDING S.R.L., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on August 9, 2021, and received one opposition filed on October 17, 2021 by THE A.R.T. COMPANY B&S, S.A. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by P.E. ENTERPRISE, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 17, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Change of name and professional address of the trademark registration was recorded on November 13, 2024.
The Opposition with reference B 003156640 was rejected according to Article 8(1)(b) EUTMR with decision issued on July 9, 2024 by the EUIPO. The Appeal with reference B R1730/2024-5 was Trade mark application allowed according to Article 8(1)(b) EUTMR with decision issued on August 24, 2025 by the EUIPO.