The trademark BELUNG was filed by Xi 'an Zhixiang Comfortable Home Energy Conservation and Environmental Protection Co., Ltd, a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on June 15, 2021, and received one opposition filed on August 29, 2021 by Belong Gaming LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Lane Intellectual Property (Ireland) Limited and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 29, 2021
The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).