The trademark prima champ choice of the bests was filed by Bio Fungi Termelő és Kereskedelmi Kft., a corporation established under the laws of Hungary (the "Applicant"). The application was published for oppositions on May 16, 2021, and received one opposition filed on August 4, 2021 by Bolton Cile España, S.A. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BARZANO' & ZANARDO MILANO S.P.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued August 4, 2021
The application was filed in Hungarian, and Hungarian was also language of all opposition proceedings (English was selected as the second language).