The trademark MEDIA BASE SPORTS was filed by MEDIA BASE SPORTS, a corporation established under the laws of the Kingdom of Spain (the "Applicant"). The application was published for oppositions on May 12, 2021, and received one opposition filed on July 27, 2021 by BASE.DETALL SPORT, S.A. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by J.M. TORO, S.L.P.
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003151622 was refused according to Article 8(1)(b) EUTMR with decision issued on July 27, 2022 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising, marketing and promotional consultancy, advisory and assistance services
Public relations services
Analysis of advertising response and market research
Business assistance relating to business image
Sponsorship search
Design of advertising materials
Promotional management for sports personalities
Digital marketing
Negotiation of advertising contracts
Promotion of goods and services through sponsorship of sports events
Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sporting activities
Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with sports competitions
Agency services for promoting sports personalities
Business management services for footballers.
The mark was filed in class 41 with following description of goods:
Services for the organisation of football events
Organisation of sports events in the field of football
Arranging and conducting of soccer training programs