The trademark application DDB FTW was filed by Omnicom International Holdings Inc, a U.S. corporation (the "Applicant"). The application was published for oppositions on December 2, 2021, and it was registered by office on March 11, 2022 without any oppositions.
The application was filed in English (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on May 11, 2022.
Goods And Services
The mark was filed in class 35 with following description of goods:
Advertising agency services
Digital, online and interactive marketing and advertising services
Direct marketing advertising services for others
Advertising services, namely, creating corporate and brand identity for others
Business marketing consulting services related to advertising, marketing and brand development for others
Market research and analysis services
Business and marketing data analytics
Marketing surveys and research and opinion polling
Brand evaluation services, brand positioning services and brand analysis, namely, brand strategy and identity consultation services
Public relations services
Sales promotion services, namely, promoting the goods and services of various industries through the dissemination of printed, audio and visual materials and by rendering sales promotion advice
Dissemination of advertising for others via the Internet and other interactive, wireless and digital media
Media planning, namely, advising others on placement and scheduling of advertising
And media buying in the field of advertising
Event marketing services, namely, providing marketing and promotion of special events
Sponsorship marketing
Customer relationship management
Post-production editing services for digital, video and audio commercials
Social media marketing
Database marketing
Telemarketing
Organizing events and exhibitions for others for commercial, promotional and advertising purposes
Audio and video post-production editing services for video and audio advertising
Advertising, marketing, promotional and public relations services
Advertising, promotional, public relations and marketing communications
Advertising agency, marketing agency, promotional agency and public relations agency services
Business project management
Interactive and non-interactive marketing
Marketing studies
Online and internet advertising, promotion and marketing services
Internet keyword marketing services
Experiential marketing, promotion and advertising services and campaigns
Virtual marketing, promotion and advertising services and campaigns
Viral marketing, promotion and advertising services and campaigns
Video marketing, promotion and advertising services and campaigns
Creation of advertising campaigns
Creation of advertisements, commercial sponsorship
Field marketing
Business consulting services
Organisation and exhibitions and trade fairs for commercial and advertising purposes
Marketing, advertising and consultancy services in relation to brand strategies, brand relationships, customer relationship marketing, loyalty marketing and consumer targeting
Segmentation and profiling of market data
Analysis of consumer responses to advertising
Creation and development of retail strategies
Providing studies, analysis, statistics, databases relating to business, marketing and marketing information
Advertising and marketing services in relation to data mining, data manipulation, data cleansing, data transformation, data operations and transmission of data
Providing on-line information relating to advertising and business consultancy services
Talent management and talent agency services
Marketing research services
Retail research services
Analysis of retail and marketing trends
Reprographic services
Advertising services relating to packaging
Communications services for public relations purposes
Creating press releases
Electronic data processing consultancy
Electronic data processing for others
Search engine optimization and automation thereof
Production of video recordings, audiovisual recordings, and digital video and audiovisual recordings for advertising purposes, marketing purposes, publicity purposes, promotional purposes, public relations purposes
Staff consultancy services, staff utilisation planning, staff management and management advice relating to staff
Brand creation services
Brand creation consultancy and advice
Corporate identity services
Corporate identity and brand development services
Corporate, personal and brand image development, consultancy and advice
Consultancy, and advice and information services relating to brands, brand identity and brand development
Brand development, consultancy and advice
Evaluation, vetting and analysis of website content for marketing purposes
Provision of information, advisory and consultancy services in relation to the aforementioned services
Advertising, marketing services in relation to data mining, data manipulation, data cleansing, data transformation, data operations and transmission of data
Providing online information relating to advertising and business consultancy services
Corporate communications services being public relations services
Project management services relating to advertising, marketing, promotional and public relations
Immersive and virtual marketing, promotion and advertising services and campaigns
Business networking
Consumer strategy business consulting as it relates to optimising the utilisation of retail floor space
Advertising, marketing and advertising and marketing consultancy services in relation to businesses that provide data mining, data manipulation, data cleansing, data transformation, data operations and transmission of data services
Retail research services, namely, research relating to competition and branding in the retail sector
Marketing services being the business data analysis of market, business and industry trends
Reprographic services, namely, copying of documents for others
Public relations services, namely, management of news and press coverage and stories
Public relations services provided through all public communications means
Writing of publicity texts, namely, creating press releases
Employment staffing consultancy services, staff utilisation planning, namely, professional staffing and recruiting services, staff management and management advice relating to staff, namely, professional staffing and employment staffing consultation services
Promoting good employment practices
Promoting the goods and services of others through targeted advertising
Conducting, organising, holding, arranging trade conferences, shows and exhibitions in the field of advertising, marketing, and music used for commercial purposes
Corporate identity and brand development services for corporate clients
Consultancy and advice related to brand creation and development
Corporate image development consultancy and advice
Branding services, namely, consultancy, and advice and information services relating to management and marketing of brands, creating brand identity and brand development for businesses and individuals.
The mark was filed in class 41 with following description of goods:
Film, video, and sound recording production and post-production services
Production of sound and music video recordings
Sound editing and enhancement
Editing and recording of sounds, namely, mixing of dialogue, music, sound effects, dialogue and narration, and automated dialogue replacement
Video post-production editing services, namely, adding visual effects and graphics to video tape, audio tape, digital media and film
Video, CD, and DVD mastering services of film, digital media and video tape
Rental services for audio and video equipment for use in post-production work
Publishing of electronic publications
Post-production editing services in the field of music, videos and film, namely, audio post-production editing, audio track editing and augmentation
Entertainment information services
Online digital publishing services
Digital video, audio and multimedia entertainment publishing services
Interactive entertainment
Interactive entertainment services
Online interactive entertainment
Arranging of conferences relating to advertising
Training in the field of advertising
Publishing and reporting
Education, entertainment and sport services
Multimedia publishing
Photographic services
Entertainment services being film services, video services, music services
Film services, namely film production, film post-production, film direction, film editing, film hire, film distribution, film studio services, entertainment by film, film performance, showing of films, presentation of films, provision of non-downloadable films, provision of facilities for production of films
Video services, namely video production, video post-production, video direction, video editing, video hire, video distribution, video studio services, entertainment by video, video performance, showing of videos, presentation of video, provision of non-downloadable videos, provision of facilities for production of videos
Music services, namely music instruction, music performance, music concerts, music publishing, musical entertainment, music recording, live music shows and performances, music production, music composition, production of music shows, publishing of musical works, provision of non-downloadable music from the internet, music studio services, provision of facilities for production and recording of music
Photographic, film, video services, being production services
Education, instruction, seminar and training services
Cultural activities
Consumer, customer, staff and employee education, instruction and training
Staff and employee education, instruction and training for sales, management, administration, marketing, advertising, public relations, financial management
Provision of educational information through a database or the internet
Online training, instruction and education services
Professional development services (being education and training) and training for professional development
Personal development services (being education and training) and training for personal development
Career counselling (training and education advice)
Music, video and film entertainment services
Producing video compilations
Selection and compilation of video and sound recordings
Booking of events and competitions, tickets and seats
Arranging and conducting colloquiums, concerts, entertainment events, conferences, congresses, seminars, symposiums, festivals, circuses, workshops and contests
Scriptwriting services
Ghostwriting services
News reporter services
Entertainment by way of pre-recorded messages and video messages
Music, video and media recording, recording studio, and production services
Publication and publishing services, including online and over the internet
Cinema presentations
Disc jockey and dj services
Organizing, producing, arranging and curating entertainment, recreational, educational and cultural events
Game shows
Provision of games
Games offered on-line and from a computer network
Gambling services and betting services
Entertainment services being provision of virtual or online environments within which users can interact for recreational, competition, gaming, leisure or entertainment purposes
Entertainment, education and publishing services provided by way of blogs and online forums
Entertainment and education services provided by way of podcasts
Provision of web based programmes for mobile communications devices, being non-downloadable media, multimedia, audiovisual media, games and publications
Entertainment and education services by way of music and media provided through the internet or mobile telephone communication
Entertainment and education services on social networking websites
The provision of on-line electronic publications and digital music (not downloadable) from the Internet
Production, preparation, exhibition, distribution and rental of video, audio, audiovisual and radio programmes and of films, animated films, sound and video recordings and live events, including through interactive media, including on the internet
Provision of recreational and entertainment facilities
Creation of formats for media, television, music and video
Provision of digital music (not downloadable) supplied from MP3 websites on the Internet
Fan club services
Providing digital music (not downloadable) from MP3 Internet websites
Booking agency services for cultural, educational or entertainment events
Text, image, sound and video editing services
Music, video and photographic composition services
Provision of podcasts
Video recording, taping, editing, production, exhibition
Advisory and consultancy services relating to the aforementioned services
All of the aforesaid relating to esports, computer and mobile games and gaming
Conducting, organising, holding, arranging business conferences.
The mark was filed in class 42 with following description of goods:
Electronic storage of digital content, media, and images and electronically-stored data, information, computer files, photographs, videos, text and documents
Design research, namely, research and design of computer software
Graphic design services for others, namely, design of graphics and illustrations for use in advertising and marketing collateral
Providing online storage of digital content, media, and images and electronically-stored data, information, computer files, photographs, videos, text and documents
Graphic design services for others, namely, custom design of digital and online advertising content for others
Design services
Design and development of downloadable application software
Design, development, implementation, updating of software and programming
Design services for business
Design services for premises
Exterior design services
Interior design services
Planning the optimum configuration of floor space to maximise retail revenue
Product and packaging design
Graphic design
Website design and development
Social media design and development
Animation design
Special-effects design
Audio design
Website design services
Media rights services, namely SaaS systems for downloading, renaming, backing up, rating, grouping, archiving, optimizing, maintaining, thinning, sharing and exporting digital media files
Provision of websites relating to any of the aforesaid services
Prototypes and roll-out design services
Design of point of sale material
Design of customer information leaflets
Design, drawing and commissioned writing, all for the compilation of webpages
Creating, testing and maintaining websites
Hosting the websites of others
Installing websites
Design services relating to brands, brand identity and brand development
Software-as-service services for advertising, marketing, promotional, public relations purposes
Search engine services
Digital coding services
Coding of messages
Providing computer programs and web pages for others via a global computer network
Provision of a structured fee payment platform
Electronic storage of data and text
Cloud computing
Automation of plagiarism searches
Electronic data storage
Rental of web servers
Server hosting
Software as a service [SaaS]
Rental of computer software
Computer software design
Maintenance of computer software
Updating of computer software
Computer software consultancy
Computer system design
Monitoring of computer systems by remote access
Data conversion of computer programs and data [not physical conversion]
Information relating to computer hardware or software provided on-line from global computer network or the Internet creating and maintaining websites featuring technology that enables users to access data, images, audio, video and documents
Hosting website of others featuring technology that enables users to access data, images, audio, videos, and documents
Providing search engines for obtaining data via communications networks
Creating indexes of computer network-based information, sites, and other resources available on global computer networks for others
Application service provider (ASP) services featuring computer software to enable uploading, posting, showing, displaying, sharing or otherwise providing electronic media or information over the Internet or other communications network
Application service provider (ASP) services featuring software for authoring, downloading, transmitting, receiving, editing, extracting, encoding, decoding, displaying, reviewing and organizing text, graphics, images, audio files, video files, electronic games and electronic publications
Application service provider (ASP) for displaying, sharing, transmitting, tracking, tagging, collecting, analyzing, managing, uploading, and downloading images, photographs, electronic media, and a wide variety of data
Application service provider (ASP) featuring software allowing others to tag, capture, analyze, target, share and monetize demographic, lifestyle, consumer purchasing decisions, and online behavioral data
Application service provider (ASP) featuring software for web analytics and measuring consumer purchasing decisions, online behavioral data, web user behavior, brand awareness and brand engagement
Updating of Internet pages
Consultancy with regard to the design of homepages and Internet sites
Providing computer programs on data networks
Operation of search engines for the Internet
Consultancy in the field of computer hardware
Computer systems analysis
Computer systems design
Data security
Data management on servers
Design of homepages and websites
Database development services
Certification agency services (trust centres), namely issuing and management of digital codes and/or digital signatures
Computer programming
Graphic arts design
Art work design
Preparation of data processing programmes
Digital data processing
Editing, formatting and transfer of data onto blank CDs (premastering)
Development and research (for others)
Creating webpages
Programming of computer animations
Engineering surveying, research in the field of technology, design and maintenance of websites, for others
Testing of digital signatures
Digital data processing, namely digitising available data
Application service provider (ASP) featuring software
Consultancy services in relation to data mining, data manipulation, data cleansing, data transformation and data operations
Providing an online platform for businesses for display, share, transmit, track, tag, collect, analyze, manage, upload, and download images, photographs, electronic media, and a wide variety of data
Consultancy services in relation to data mining, data manipulation, data cleansing, data transformation, data operations
Consultancy, information and advisory services relating to the aforesaid services.