The trademark application Audience Hub was filed by Adform, a corporation established under the laws of the Kingdom of Denmark (the "Applicant"). Application refused.
The application was filed in English (German was selected as the second language).
The Refusal with reference B 018408401 was Rejected according to Article 7(1)(b) EUTMR with decision issued on June 6, 2021 by the EUIPO.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software for the processing of positioning data
Computer programmes stored in digital form
Computer software for electronic bulletin boards
Computer software for accessing information directories that may be downloaded from the global computer network.
Data processing software
Computer software to enhance the audio-visual capabilities of multimedia applications, namely, for the integration of text, audio, graphics, still images and moving pictures
Computer software for creating dynamic websites
Computer programmes for data processing
Computer software for business purposes
Data and image processing software for making three dimensional models
Computer software for application and database integration
Computer software in the field of electronic publishing
Data processing software for graphic representations
Computer software for processing market information
Computer software for analysing market information
Downloadable computer software for remote monitoring and analysis.
The mark was filed in class 35 with following description of goods:
Arranging advertising contracts for others
Advertising, including on-line advertising on a computer network
Advertising services provided via the internet
Compilation, production and dissemination of advertising matter
Advertising and marketing services
Advertising services provided via a data base
Distribution of advertising, marketing and promotional material
Online advertising via a computer communications network
Dissemination of advertising matter
Digital marketing
Online advertising on a computer network
Arrangement of advertising
Targeted marketing
Advertising and marketing
Pay per click advertising
Updating of advertising material
Provision of computerised advertising services
On-line advertising and marketing services
Computer data processing
Advertising and marketing services provided by means of social media
Online advertising on computer networks.
Advertising by transmission of on-line publicity for third parties through electronic communications networks
Promoting the goods and services of others via a global computer network
Market research by means of a computer database
Advertising and marketing services provided via communications channels
Compilation of information into computer databases
Promoting the goods and services of others via computer and communication networks
Preparation of business reports
Compilation of statistics relating to advertising
Systemisation of information into computer databases
Arranging advertising and promotional contracts for others
Web site traffic optimization
Dissemination of data relating to advertising
Compilation of advertisements for use on the internet
Analysis of advertising response
Web indexing for commercial or advertising purposes.
Digital advertising services
Commercial information services provided by access to a computer database
Updating of advertising information on a computer data base
Advertising services relating to data bases.
The mark was filed in class 42 with following description of goods:
Research in the field of artificial intelligence
Providing temporary use of on-line non-downloadable software development tools
Design and development of data storage systems
Preparation of computer programs for data processing
Design and development of electronic database software
Design of computer machine and computer software for commercial analysis and reporting
Analytical services relating to computers
Data duplication and conversion services, data coding services
Administration of user rights in computer networks
Research in the field of information technology
IT project management
Design and development of systems for data input, output, processing, display and storage
Research relating to data processing
Research in the field of data processing technology
Development of systems for the transmission of data
Design and development of data processing systems
Hosting services, software as a service, and rental of software
Design of data storage systems
Design and development of data display systems
Development of computer based networks
Development of systems for the processing of data
Technical writing.
Software development, programming and implementation
Monitoring of computer systems by remote access
Data migration services
IT consultancy, advisory and information services
Research relating to the computerised automation of administrative processes
IT security, protection and restoration
Development and testing of computing methods, algorithms and software
Research relating to the computerised automation of technical processes