018404533

Sheinlive

---

February 21, 2021

Trademark Summary

The trademark Sheinlive was filed by Sichuan Xiyin direct broadcast technology Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on February 28, 2021, and received one opposition filed on May 31, 2021 by Schein Orthopädie Service KG on Likelihood of confusion. the opponent was represented by RIEDER & PARTNER MBB PATENTANWÄLTE - RECHTSANWALT and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 31, 2021

The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).

Change of name and professional address of the trademark registration was recorded on November 15, 2021.

The Opposition with reference B 003147789 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on July 14, 2022 by the EUIPO.

---

Goods And Services

• The mark was filed in class 9 with following description of goods:
  
  1. Readers [data processing equipment]
  2. Publications (Electronic) [downloadable]
  3. Calculating disks
  4. Computer programs [downloadable software]
  5. Computer memories
  6. Computer software [recorded]
  7. Computer peripheral devices
  8. Computer game programs
  9. Data processing apparatus
  10. Telescopes for firearms (Sighting -)
  11. Processors [central processing units]
  12. Computer operating programs, recorded
  13. Central processing units [processors].
• The mark was filed in class 35 with following description of goods:
  
  1. On-line advertising on a computer network
  2. Modelling for advertising or sales promotion
  3. Radio advertising and commercials
  4. Television advertising
  5. Production and distribution of radio and television commercials
  6. Advertising
  7. Dissemination of advertising matter
  8. Advertising agencies
  9. Publicity
  10. Business assistance
  11. Marketing assistance
  12. Import-export agencies
  13. Sales promotion [for others].