The trademark Sheinlive was filed by Sichuan Xiyin direct broadcast technology Co., Ltd., a corporation established under the laws of the People's Republic of China (the "Applicant"). The application was published for oppositions on February 28, 2021, and received one opposition filed on May 31, 2021 by Schein Orthopädie Service KG on Likelihood of confusion. the opponent was represented by RIEDER & PARTNER MBB PATENTANWÄLTE - RECHTSANWALT and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 31, 2021
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
Change of name and professional address of the trademark registration was recorded on November 15, 2021.
The Opposition with reference B 003147789 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on July 14, 2022 by the EUIPO.