The trademark THE1 was filed by V-ITA GROUP S.p.A., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on March 1, 2021, and received one opposition filed on June 1, 2021 by Bayerische Motoren Werke Aktiengesellschaft on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued June 1, 2021
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).
Change of name and address of the trademark registration was recorded on August 1, 2021. Change of name and professional address of the trademark registration was recorded on November 15, 2021.