The trademark partner was filed by Tallinna Kaubamaja Grupp AS, a corporation established under the laws of the Republic of Estonia (the "Applicant"). The application was published for oppositions on February 8, 2021, and received one opposition filed on May 9, 2021 by EMVCo, LLC on (a) Art. 8(4), (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by NJORD LAW FIRM ADVOKATPARTNERSELSKAB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 9, 2021
The application was filed in Estonian, and Estonian was also language of all opposition proceedings (English was selected as the second language).
Deletion of the representative of the trademark registration was recorded on September 27, 2021. Appointment and Replacement of representative of the trademark registration was recorded on December 5, 2021. Change of name and professional address of the trademark registration was recorded on February 6, 2022.
Goods And Services
The mark was filed in class 9 with following description of goods:
Magnetic data media
Encoded magnetic cards
Encoded loyalty cards
Encoded charge cards
Encoded membership cards
Credit cards
Mobile apps.
The mark was filed in class 35 with following description of goods:
Loyalty, incentive and bonus program services
Loyalty scheme services
Organisation and management of customer loyalty programs
Administration of loyalty programs involving discounts or incentives
Customer club services, for commercial, promotional and/or advertising purposes
Organisation, operation and supervision of loyalty schemes and incentive schemes
Organisation of customer loyalty programs for commercial, promotional or advertising purposes
Promoting the goods and services of others by means of a loyalty rewards card scheme.
The mark was filed in class 36 with following description of goods:
Financial services relating to credit cards
Provision of finance for credit sales
Commodities financing
Personal finance services
Retail financing services
Hire-purchase financing
Financial and monetary transaction services
Brokerage for hire-purchase
Credit card and payment card services
Arranging the hire purchase of goods
Provision of funds for hire purchase and for leasing.