018373350

Serious Fun

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January 11, 2021

Trademark Summary

The trademark Serious Fun was filed by ISB Magma Limited, a corporation established under the laws of the Republic of Malta (the "Applicant"). The application was published for oppositions on February 7, 2021, and received one opposition filed on May 9, 2021 by Serious Fun Children's Network, Inc. on (a) Identity of marks and Goods and Services, (b) Likelihood of confusion, (c) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by DECHERT LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued May 9, 2021

The application was filed in English, and English was also language of all opposition proceedings (Italian was selected as the second language).

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Goods And Services

• The mark was filed in class 9 with following description of goods:
  
  1. Apparatus, instruments and cables for electricity
  2. Diving equipment
  3. Information technology and audio-visual, multimedia and photographic devices
  4. Magnets, magnetizers and demagnetizers
  5. Measuring, detecting, monitoring and controlling devices
  6. Navigation, guidance, tracking, targeting and map making devices
  7. Optical devices, enhancers and correctors
  8. Recorded content
  9. Safety, security, protection and signalling devices
  10. Scientific and laboratory devices for treatment using electricity
  11. Scientific research and laboratory apparatus, educational apparatus and simulators
  12. All of the aforesaid goods being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.
• The mark was filed in class 28 with following description of goods:
  
  1. Fairground and playground apparatus
  2. Sporting articles and equipment
  3. Toys, games, and playthings
  4. All of the aforesaid goods being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.
• The mark was filed in class 35 with following description of goods:
  
  1. Advertising, marketing and promotional services
  2. Business assistance, management and administrative services
  3. Providing information via the Internet relating to the sale of automobiles
  4. Providing market information in relation to consumer products
  5. Providing recommendations of goods to consumers for commercial purposes
  6. Provision of an online marketplace for buyers and sellers of goods and services
  7. Provision of information and advice to consumers regarding the selection of products and items to be purchased
  8. Provision of information concerning commercial sales
  9. Provision of online price comparison services
  10. Purchasing agency services
  11. Purchasing of goods and services for other businesses
  12. Purchasing services
  13. Sales administration
  14. Sales management services
  15. All of the aforesaid services being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.
• The mark was filed in class 38 with following description of goods:
  
  1. Provision and rental of telecommunications facilities and equipment
  2. Telecommunication services
  3. All of the aforesaid services being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.
• The mark was filed in class 41 with following description of goods:
  
  1. Education, entertainment and sport services
  2. Publishing, reporting, and writing of texts
  3. Ticket reservation and booking services for education, entertainment and sports activities and events
  4. Translation and interpretation
  5. Education, entertainment and sports
  6. All of the aforesaid services being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.
• The mark was filed in class 42 with following description of goods:
  
  1. Design services
  2. IT services
  3. Science and technology services
  4. Testing, authentication and quality control
  5. All of the aforesaid services being for and in relation to games of chance, betting games, games displaying wagers, casino games, gambling games.