The trademark AURORA BOREALIS was filed by BOREAL ARTIK, S.L., a corporation established under the laws of the Kingdom of Spain (the "Applicant"). The application was published for oppositions on November 16, 2020, and received one opposition filed on February 11, 2021 by Lerøy Seafood AS on Likelihood of confusion. the opponent was represented by ACAPO AS and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 11, 2021
The application was filed in Spanish, and Spanish was also language of all opposition proceedings (English was selected as the second language).
Goods And Services
The mark was filed in class 29 with following description of goods:
Fishmeal for human consumption
Foods prepared with a base of fish
Fish, preserved
Fish, not live
Fish fillets
Smoked fish
Frozen fish
Fish, preserved
Salted fish
Salted fish
Dishes of fish
Fish products being frozen.
The mark was filed in class 35 with following description of goods:
Retail services relating to food
Retail services in relation to foodstuffs
Retail services relating to food
Retail services relating to food
Wholesale services in relation to foodstuffs
Retail services in relation to foodstuffs
Wholesale services in relation to foodstuffs
Retail services via catalogues related to foodstuffs
Unmanned retail store services relating to food
Mail order retail services related to foodstuffs
Retail services via global computer networks related to foodstuffs
Providing consumer product information relating to food or drink products
Sales promotion
Sales promotion for others
Sales promotion using audiovisual media
Advisory services relating to sales promotion
Sales promotion through customer loyalty programs
Administration of sales and promotional incentive schemes
Sales promotion for others through trading stamp schemes
Sales promotions at point of purchase or sale, for others
Organization, operation and supervision of sales and promotional incentive schemes
Event marketing
Promotion of sports competitions and events
Arranging and conducting of promotional events
Arranging and conducting of marketing events
Organisation of events for commercial and advertising purposes
Organisation of exhibitions and events for commercial or advertising purposes
Promotion of goods and services through sponsorship of sports events
Promotion of goods and services through sponsorship of international sports events
Organization of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes
Arranging promotion of charitable fundraising events
Advertising, including promotion of products and services of third parties through sponsoring arrangements and licence agreements relating to international sports' events.