The trademark RAKUTEN was filed by RAKUTEN OÜ, a corporation established under the laws of the Republic of Estonia (the "Applicant"). The application was published for oppositions on September 10, 2020, and received one opposition filed on November 26, 2020 by Rakuten Group, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by Hogan Lovells (Alicante) S.L. & Cia. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 26, 2020
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).