The trademark Mars Studios was filed by Bild Studios Ltd, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on November 19, 2020, and received one opposition filed on February 21, 2021 by Unity IPR ApS on Likelihood of confusion. the opponent was represented by MEISSNER BOLTE PATENTANWÄLTE RECHTSANWÄLTE PARTNERSCHAFT MBB and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 21, 2021
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Deletion of the representative of the trademark registration was recorded on January 6, 2021. Appointment and Replacement of representative of the trademark registration was recorded on January 24, 2021.
Goods And Services
The mark was filed in class 9 with following description of goods:
Software for creation of audio-visual and visual content
Software and apparatus for recording, transmission or reproduction of sound or images
LED and other lighting screens and monitors
Software for control of LED and other lighting screens and installations
Films prepared for exhibition
Magnetic data carriers, recording discs
Data processing equipment and computers
Motion picture films featuring comedy, drama, action, adventure and/or animation, and motion picture films for broadcast on television featuring comedy, drama, action, adventure and/or animation
Audio tapes, audio-video tapes and digital versatile discs featuring music, comedy, drama, action, adventure, and/or animation
Video and computer game programs
Computer and video games which are designed for hardware platforms, namely, game consoles and personal computers
Computer programs, namely, software linking digitized video and audio media to a global computer information network.
The mark was filed in class 37 with following description of goods:
Construction, restoration, repair, maintenance and alteration services relating to film, television and theatre sets
Building services all relating to film, television and theatre sets
Construction, maintenance and repair of lighting, sound and film apparatus.
The mark was filed in class 41 with following description of goods:
Film and television production, film and television studio services
Film production, namely camera tracking services
Film production services, namely creative direction and design services in relation to film production
Rental and production of stage and television scenery, film and television sets, film and television post production services
Hire of recording studios and stages
Film and television recording studio service
Provision of video recording studio facilities and services
Rental of facilities for the production of films and television programs
Leasing of television and film cameras
Rental of lighting apparatus for films and television programs
Provision of entertainment and cultural activities
Entertainment services in the nature of production of live-action, comedy, drama, and animated motion picture theatrical films, production of live-action, comedy, drama, animated and reality television series
Live and pre-recorded theatrical performances
Providing information in the field of entertainment relating specifically to movies and television via an electronic global computer network
Providing news about current events and entertainment via a global computer network
And providing information for and actual entertainment via an electronic global communications network in the nature of live-action, comedy, drama and animated programs
Electronic games services provided via a global computer network
Organizing of entertainment and social events
Provision of live entertainment
Production of live entertainment
Production of audio entertainment
Arranging of musical entertainment
Arranging of visual entertainment
Audio entertainment services
Audio-visual display presentation services for entertainment purposes
Organizing events, exhibitions and shows for entertainment purposes
Information relating to entertainment provided on-line from a computer database or the Internet
Instruction and tuition in association with all of the aforesaid.
The mark was filed in class 42 with Design services relating to film, television and theatre sets and software development services, including for virtual production and XR technologies..