The trademark application daydot was filed by The House of Kaizen Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on September 29, 2020, and it was registered by office on January 7, 2021 without any oppositions.
The application was filed in English (Italian was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on December 30, 2020. Appointment and Replacement of representative of the trademark registration was recorded on January 4, 2021. Deletion of the representative of the trademark registration was recorded on February 1, 2021.
Goods And Services
The mark was filed in class 35 with following description of goods:
Marketing services
Marketing consultancy services
Digital marketing services
Advertising services
Advertising consultancy services
Digital advertising services
Market forecasting services
Marketing forecasting services
Provision of marketing strategy analysis and advisory services
Opinion polling
Public opinion polling
Public opinion polling and survey research using focus groups
Market research services
Market opinion polling
Display advertising
Social media advertising and marketing
Pay-per-click advertising services
Search engine optimisation
Website traffic optimisation
Affiliate marketing services
Targeted marketing services
Brand strategy services
Brand positioning
Brand evaluation services
Brand testing services
Brand monitoring services
Undertaking reviews (audits) of advertising and marketing campaigns
Consumer behavioural research services
Provision of online real-time reporting of consumer behavioural data
Consumer mind-set research services
Analysis of consumer behaviour for sales and marketing purposes
Analysis of consumer attitudes for sales and marketing purposes
Business consultancy services
Strategic business consultancy services
Business advisory services
Business intelligence services
Business analysis
Business research services
Business research using focus groups
Business investigations
Business information services
Business surveys
Interviewing for market research purposes
Consumer research services
Consumer research using focus groups
Consumer response analysis
Compilation and systemisation of business data, market data, consumer data and/or consumer behavioural data into data bases
Data collection services
Business data analysis
Market research data analysis
Consumer research data analysis
Analysis of website traffic data for advertising and marketing purposes
Predictive data modelling for advertising marketing service
Predictive data analysis for advertising and marketing purposes
Analysis of consumer behavioural data and consumer data
Compilation of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces
Analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces
Monitoring and analysing the performance and efficacy of advertising and marketing campaigns
Advertising analysis
Marketing analysis
Copywriting services
Advertising copywriting
Design and dissemination of advertising and marketing materials and content
Design and dissemination of advertising and marketing messaging for use on social media
Customer journey mapping, namely the compilation and analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces, all for identifying consumer interactions with a brand
Customer journey analysis, namely the creation of the visualisation of consumer interactions with a brand based on the analysis of the compiled data of such interactions
Customer journey optimisation, namely the identification and mapping of consumer interactions by means of the analysis of consumer and website traffic data, all for the purpose of directing or influencing the consumer's interactions and experience with any given brand
Digital experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand
Customer experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand
Audience segmentation and analysis optimisation, namely the analysis of consumer data to identify subgroups of consumers, all for targeting the specific consumer segments with individualised or personalised advertising and marketing messaging to increase the consumer's engagement with the brand
Including all the aforesaid services provided online via the Internet, or via any other communications network.
The mark was filed in class 42 with following description of goods:
Provision of temporary use of non-downloadable software to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns
Provision of Software as a Service (SaaS) to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns
Website design services
Design and build of web pages and websites
Hosting websites for others
Hosting computer sites (websites)
Hosting web-based applications
Providing temporary use of web-based applications
Design of web-based application
Research and analysis of website user behaviour and interaction
Website usability testing
Design of website interfaces and other computer application interfaces for the improvement and enhancement of the user experience
Heuristic website optimisation, namely the analysis of the usability of a website, based on the comparison of the design of any given website against predefined design criteria or principles
Design of web-based applications
Provision of IT services for the monitoring and recording of website traffic
Provision of IT services for the monitoring and recording of online user behaviour when accessing webpages