EUTM file information

018294866

Daydot

August 23, 2020

Trademark Summary

The trademark application daydot was filed by The House of Kaizen Limited, a corporation established under the laws of the United Kingdom of Great Britain and Northern Ireland (the "Applicant"). The application was published for oppositions on September 29, 2020, and it was registered by office on January 7, 2021 without any oppositions.

The application was filed in English (Italian was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on December 30, 2020. Appointment and Replacement of representative of the trademark registration was recorded on January 4, 2021. Deletion of the representative of the trademark registration was recorded on February 1, 2021.

Goods And Services

  • The mark was filed in class 35 with following description of goods:
    1. Marketing services
    2. Marketing consultancy services
    3. Digital marketing services
    4. Advertising services
    5. Advertising consultancy services
    6. Digital advertising services
    7. Market forecasting services
    8. Marketing forecasting services
    9. Provision of marketing strategy analysis and advisory services
    10. Opinion polling
    11. Public opinion polling
    12. Public opinion polling and survey research using focus groups
    13. Market research services
    14. Market opinion polling
    15. Display advertising
    16. Social media advertising and marketing
    17. Pay-per-click advertising services
    18. Search engine optimisation
    19. Website traffic optimisation
    20. Affiliate marketing services
    21. Targeted marketing services
    22. Brand strategy services
    23. Brand positioning
    24. Brand evaluation services
    25. Brand testing services
    26. Brand monitoring services
    27. Undertaking reviews (audits) of advertising and marketing campaigns
    28. Consumer behavioural research services
    29. Provision of online real-time reporting of consumer behavioural data
    30. Consumer mind-set research services
    31. Analysis of consumer behaviour for sales and marketing purposes
    32. Analysis of consumer attitudes for sales and marketing purposes
    33. Business consultancy services
    34. Strategic business consultancy services
    35. Business advisory services
    36. Business intelligence services
    37. Business analysis
    38. Business research services
    39. Business research using focus groups
    40. Business investigations
    41. Business information services
    42. Business surveys
    43. Interviewing for market research purposes
    44. Consumer research services
    45. Consumer research using focus groups
    46. Consumer response analysis
    47. Compilation and systemisation of business data, market data, consumer data and/or consumer behavioural data into data bases
    48. Data collection services
    49. Business data analysis
    50. Market research data analysis
    51. Consumer research data analysis
    52. Analysis of website traffic data for advertising and marketing purposes
    53. Predictive data modelling for advertising marketing service
    54. Predictive data analysis for advertising and marketing purposes
    55. Analysis of consumer behavioural data and consumer data
    56. Compilation of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces
    57. Analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces
    58. Monitoring and analysing the performance and efficacy of advertising and marketing campaigns
    59. Advertising analysis
    60. Marketing analysis
    61. Copywriting services
    62. Advertising copywriting
    63. Design and dissemination of advertising and marketing materials and content
    64. Design and dissemination of advertising and marketing messaging for use on social media
    65. Customer journey mapping, namely the compilation and analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces, all for identifying consumer interactions with a brand
    66. Customer journey analysis, namely the creation of the visualisation of consumer interactions with a brand based on the analysis of the compiled data of such interactions
    67. Customer journey optimisation, namely the identification and mapping of consumer interactions by means of the analysis of consumer and website traffic data, all for the purpose of directing or influencing the consumer's interactions and experience with any given brand
    68. Digital experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand
    69. Customer experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand
    70. Audience segmentation and analysis optimisation, namely the analysis of consumer data to identify subgroups of consumers, all for targeting the specific consumer segments with individualised or personalised advertising and marketing messaging to increase the consumer's engagement with the brand
    71. Including all the aforesaid services provided online via the Internet, or via any other communications network.
  • The mark was filed in class 42 with following description of goods:
    1. Provision of temporary use of non-downloadable software to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns
    2. Provision of Software as a Service (SaaS) to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns
    3. Website design services
    4. Design and build of web pages and websites
    5. Hosting websites for others
    6. Hosting computer sites (websites)
    7. Hosting web-based applications
    8. Providing temporary use of web-based applications
    9. Design of web-based application
    10. Research and analysis of website user behaviour and interaction
    11. Website usability testing
    12. Design of website interfaces and other computer application interfaces for the improvement and enhancement of the user experience
    13. Heuristic website optimisation, namely the analysis of the usability of a website, based on the comparison of the design of any given website against predefined design criteria or principles
    14. Design of web-based applications
    15. Provision of IT services for the monitoring and recording of website traffic
    16. Provision of IT services for the monitoring and recording of online user behaviour when accessing webpages
    17. Social media research services
    18. Product testing.
Trademarkers