The trademark MOTIVE was filed by BASF SE, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on August 20, 2020, and received one opposition filed on November 18, 2020 by Ishihara Sangyo Kaisha, Ltd. on Likelihood of confusion. the opponent was represented by HOFFMANN · EITLE PATENT- UND RECHTSANWÄLTE PARTMBB and proceedings were handled in German, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 18, 2020
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).