The trademark orient Honest was filed by Changzhen Ji, a national of the People's Republic of China (the "Applicant"). The application was published for oppositions on June 3, 2020, and received one opposition filed on September 2, 2020 by The Honest Company, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 2, 2020
The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).
Appointment and Replacement of representative of the trademark registration was recorded on May 27, 2020.
The Opposition with reference B 003130168 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on December 12, 2021 by the EUIPO.