EUTM file information

018246149

Orient Honest


May 27, 2020

Trademark Summary

The trademark orient Honest was filed by Changzhen Ji, a national of the People's Republic of China (the "Applicant"). The application was published for oppositions on June 3, 2020, and received one opposition filed on September 2, 2020 by The Honest Company, Inc. on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by BIRD & BIRD LLP and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 2, 2020

The application was filed in English, and English was also language of all opposition proceedings (Spanish was selected as the second language).

Appointment and Replacement of representative of the trademark registration was recorded on May 27, 2020.

The Opposition with reference B 003130168 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on December 12, 2021 by the EUIPO.


Goods And Services

  • The mark was filed in class 10 with following description of goods:
    1. Thermometers for medical purposes
    2. Surgical drapes
    3. Clothing especially for operating rooms
    4. Childbirth mattresses
    5. Gloves for medical purposes
    6. Sterile sheets, surgical
    7. Masks for use by medical personnel
    8. Sanitary masks for medical purposes.
  • The mark was filed in class 35 with following description of goods:
    1. Book-keeping
    2. Sponsorship search
    3. Bill-posting
    4. Advertising
    5. Organization of exhibitions for commercial or advertising purposes
    6. Marketing
    7. Employment agency services
    8. Administrative services for the relocation of businesses
    9. Search engine optimization for sales promotion.
Trademarkers