The trademark POLAROID was filed by SAFILO-SOCIETA' AZIONARIA FABBRICA ITALIANA LAVORAZIONE OCCHIALI - S.P.A., a corporation established under the laws of the Italian Republic (the "Applicant"). The application was published for oppositions on June 4, 2020, and received one opposition filed on September 3, 2020 by PLR IP Holdings, LLC on (a) Likelihood of confusion, (b) Unfair advantage and detriment to distinctiveness or repute. the opponent was represented by CASALONGA ALICANTE, S.L. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued September 3, 2020
The application was filed in Italian, and Italian was also language of all opposition proceedings (English was selected as the second language).