The trademark BEES was filed by Anheuser-Busch InBev S.A., a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on August 6, 2020, and received one opposition filed on October 29, 2020 by PAGINAS AMARILLAS SOLUCIONES DIGITALES, S.A. on Likelihood of confusion. the opponent was represented by AB ASESORES and proceedings were handled in French, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued October 29, 2020
The application was filed in Dutch, and Dutch was also language of all opposition proceedings (French was selected as the second language).
Change of name and address of the trademark registration was recorded on February 1, 2021. Change of name and address of the trademark registration was recorded on August 28, 2022.
Goods And Services
The mark was filed in class 9 with following description of goods:
Computer software in the form of an app for mobile devices and computers
Computer application software for mobile telephones
E-payment software
Authentication software
Computer software downloaded from the internet
Online electronic publications (downloadable from the Internet or a computer network or a computer database)
Instant messaging software
Downloadable cloud software
Computer software downloadable from the cloud
Downloadable electronic publications in the form of magazines, articles, pamphlets, leaflets, technical information sheets, information material, teaching materials in the field of business, electronic commerce, information technology, cloud computing, telecommunication, internet, commercial and electronic commerce training, business management, commerce, marketing and finance
Computer hardware and firmware
Computer software, including software downloadable from the Internet
Automobile navigation system
Digital music downloadable provided from the internet
Digital music (downloadable) provided from the Internet
Telecommunication apparatus
Downloadable games, pictures, motion pictures, movies and music
Mobile radio and television broadcasting units.
The mark was filed in class 35 with following description of goods:
Advertising and marketing
Business management of transport, shipping, delivery and vehicles for others
Wholesaling and retailing of beers, alcoholic beverages, non-alcoholic beverages, bar stools, umbrellas and parasols, tables, barware, beer pump handles, menus, glasses, cutlery, tableware, coasters, bottle openers, advertising lamps and neon signs, ice buckets, table and bar mats, key chains, clothing, sunglasses, bags, rucksacks, tables and accessories for billiard, snooker, foosball and air hockey, headwear, offered via an e-commerce application software and via e-commerce application platform for small and medium retailers
Providing of an online market for buyers and sellers of goods and services for consumer goods
Online retailing of alcoholic beverages, beers and non-alcoholic beverages, Bar stools, Rain and sun parasols, Tables, barware, Beer pump handles, Menus, glasses, Table cutlery and tableware, drinks coasters, Botlle openers, Advertising lamps and neon signs, Ice buckets, Table and bar mats, Key fobs, Articles of clothing, Sunglasses, Rucksacks and backpacks, Tables for games and Accessories for billiard, snooker, foosball and air hockey, headpieces.
The mark was filed in class 42 with following description of goods:
Providing search engines for the internet, Namely providing of services relating to computerised online research for ordering, delivery and transport of consumer goods
Software as a service (SaaS) and platform as a service (PaaS) relating to consumer goods
Providing of temporary use of non-downloadable computer software for online shopping
Providing of temporary use of non-downloadable computer software facilitating online payments and transactions
Providing of temporary use of non-downloadable computer software providing retailing and ordering of a wide variety of consumer goods.