The trademark MH Cuisines was filed by Häcker Küchen GmbH & Co. KG, a corporation established under the laws of the Federal Republic of Germany (the "Applicant"). The application was published for oppositions on November 5, 2020, and received one opposition filed on February 7, 2021 by MOURA & MOURA Fabricação e Comercialização de Mobiliário Lda on Likelihood of confusion. the opponent was represented by RCF - PROTECTING INNOVATION, S.A. and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued February 7, 2021
It was designated 'Basic Application' for International Application 1734078 at the World Intellectual Property Organization (WIPO).
The application was filed in German, and German was also language of all opposition proceedings (English was selected as the second language).
The Opposition with reference B 003140441 was partially refused EUTMA/IR according to Article 8(1)(b) EUTMR with decision issued on April 25, 2022 by the EUIPO. The Appeal with reference B R1078/2022-1 was Trade mark application partially refused according to Article 8(1)(b) EUTMR with decision issued on November 23, 2022 by the EUIPO. The Appeal with reference B R1078/2022-2 was Trade mark application partially refused according to Article 8(1)(b) EUTMR with decision issued on October 21, 2024 by the EUIPO. The null with reference B T-42/23 was Decision annulled according to Article 8(1)(b) EUTMR with decision issued on April 9, 2024 by the EUIPO.
Goods And Services
The mark was filed in class 35 with following description of goods:
Distribution and rental of materials, for the following purposes: Promotion services, Distribution of advertisements and publicity material, Online advertising films and Promotional activities, Marketing assistance, Shop window dressing
Advertising agency services
Attracting customers and customer care by means of mail advertising (mailings)
Layout design for advertising purposes
Arranging and conducting of advertising events
Organization of exhibitions for commercial or advertising purposes
Publication of printed matter (including in electronic form), for advertising purposes
Organization of trade fairs for commercial or advertising purposes
Direct mail advertising
Development of customer attraction and customer loyalty programmes
Customer loyalty marketing
Advertising through a customer loyalty programme for goods and services of others
Business advice and consultancy relating to franchising, Including professional business management and the control, For franchise businesses
Business consultancy and advisory services relating to franchising of furniture, kitchens and furnishing shops
Personnel management
Retailing and wholesaling, also in online shops relating to the purchase and sale of furniture, furnishings, kitchens, kitchen fixtures, articles for interior decoration, home textiles.
The mark was filed in class 36 with Leasing and rental of commercial premises.
The mark was filed in class 43 with Rental of furniture.
The mark was filed in class 45 with Licensing, including administration and control thereof and Franchising (licensing of a business concept)..