The trademark application BELONG was filed by Belong Gaming LLC, a Limited Liability Company (the "Applicant"). The application was published for oppositions on July 27, 2020, and it was registered by office on November 4, 2020 without any oppositions.
The application was filed in English (Italian was selected as the second language).
A transfer of the trademark registration was recorded on July 30, 2020. Appointment and Replacement of representative of the trademark registration was recorded on December 5, 2022.
Goods And Services
The mark was filed in class 9 with following description of goods:
Games software
Computer software
Computer hardware
Computer hardware for gaming
Computer game software
Video game software
Electronic computer game and video game software
Interactive computer game and video game software
Virtual reality computer game and video game software
Interactive electronic computer game and video game software
Computer game and video game programs
Electronic computer game and video game programs
Interactive computer game and video game programs
Virtual reality computer game and video game programs
Downloadable computer and video game software and programs
Downloadable electronic computer game and video game software and programs
Downloadable interactive computer game and video game software and programs
Downloadable virtual reality computer game and video game software and programs
Interactive multimedia computer game and video game programs and software.
The mark was filed in class 25 with Clothing, footwear, headgear.
The mark was filed in class 35 with following description of goods:
Business consulting services in the fields of digital marketing and marketing strategy, social media campaigns, media roadmaps and strategies, and audience behaviour and trends
Retail and wholesale services and online retail and wholesale services in the fields of games software, computer software, computer hardware, computer hardware for gaming, computer game software, video game software, electronic computer game and video game software, interactive computer game and video game software, virtual reality computer game and video game software, interactive computer game and video game software, interactive electronic computer game and video game software
Retail and wholesale services and online retail and wholesale services in the fields of computer game and video game programs, electronic computer game and video game programs, interactive computer game and video game programs, virtual reality computer game and video game programs, downloadable computer and video game software and programs, downloadable electronic computer game and video game software and programs, downloadable interactive computer game and video game software and programs
Retail and wholesale services and online retail and wholesale services in the fields of downloadable virtual reality computer game and video game software and programs, downloadable interactive computer game and video game software and programs, interactive multimedia computer game and video game programs and software
Retail and wholesale services and online retail and wholesale services in the fields of clothing, footwear headgear
Retail and wholesale services and online retail and wholesale services in the fields of precious metals and their alloys, jewellery, precious and semi-precious stones, horological and chronometric instruments
Retail and wholesale services and online retail and wholesale services in the fields of paper and cardboard, printed matter, bookbinding material, photographs, stationery and office requisites, except furniture, adhesives for stationery or household purposes, drawing materials and materials for artists, paintbrushes, instructional and teaching materials, plastic sheets, films and bags for wrapping and packaging, printers' type, printing blocks
Retail and wholesale services and online retail and wholesale services in the fields of leather and imitations of leather, animal skins and hides, luggage and carrying bags, umbrellas and parasols, walking sticks, whips, harness and saddlery, collars, leashes and clothing for animals
Retail and wholesale services and online retail and wholesale services in the fields of games, toys and playthings, video game apparatus, gymnastic and sporting articles, decorations for Christmas trees
Retail services relating to the sale of gaming merchandise, namely stress relief exercise balls, keyrings, stickers, posters, lanyards [cords] for wear, card wallets, phone cases, bags, cups, mugs, bottles
Production of advertising materials, namely, creating, designing, producing, and managing commercially produced videos in the nature of advertisements and promotional videos
Business management for others of live video game competitions, trade show events, and product launches, event services, namely, arranging, organizing, operating and conducting eSports events
Providing on-line registration services for eSports events
Management of event ticketing for others
Design of advertising materials
Advertising and marketing services relating to eSports events
Providing marketing and promotion of special events
Marketing plan development
Talent recruiting services in the nature of talent casting in the fields of streaming multimedia, entertainment, and e-sports
Business advisory services in the field of eSports tournament ownership and management
Accounting services
Customer services, namely, responding to customers inquiries for others in the field of eSports events
Administration, billing and reconciliation of accounts on behalf of others.
The mark was filed in class 38 with following description of goods:
Telecommunications services
Providing user access to gaming websites via a global computer network
Transmission of computer games, video games, electronic games and interactive games via the internet, computer networks and electronic communication networks.
The mark was filed in class 41 with following description of goods:
Entertainment services
Entertainment services in the nature of on-line computer games, video games, electronic computer and video games, interactive computer and video games, virtual reality computer and video games, multiple player computer and video games
Gaming services
On-line gaming services
Computer gaming services
Arranging of on-line gaming
Arranging and organising of computer gaming events, competitions and tournaments
Arranging and organising of on-line gaming events, competitions and tournaments
Video game entertainment services
Video game arcade services
Internet games
Rental of video and computer games
Provision of online computer games
Provision of online video games
Provision of online interactive computer and video games
Conducting multiple player games
Provision of online interactive computer games
Providing information relating to computer games and computer enhancements for games
Providing information to game players about ranking and scores in respect of gaming
Hosting of gaming leagues
Game services provided online from a computer network
Providing online information on computer and video game strategies
Electronic games services in the nature of computer games provided online of by means of a computer network
Provision of online information in the field of computer games
Providing interactive multi-player computer games via the internet and electronic communication networks
Provision of computer and video game arenas
Organisation of parties and events in respect of computer and video gaming
Organisation of parties and events in a computer and video game arena.
The mark was filed in class 42 with following description of goods:
Scientific and technological services and research and design relating thereto
Industrial analysis, industrial research and industrial design services
Quality control and authentication services
Design and development of computer hardware and software
Computer services, namely, design and development of interactive media content in the nature of computer game software
Video game software design and development
Programming of video game software
Advisory and consultancy services relating to computer and video games software
Hosting of interactive applications
Development of interactive multimedia software
Hosting online facilities for conducting interactive discussions
Designing live events, namely, design of sets and props for production of live video game competitions, trade show events, and product launches
Graphic design services
Computer site design
Website design consultancy
Design and development of multimedia products.
The mark was filed in class 45 with following description of goods:
Legal services
Security services for the physical protection of tangible property and individuals
Licensing of intellectual property and copyright
Regulatory compliance consulting in the field of eSports.